Arts, Media, and Entertainment Industry Sector

California Career Technical Education

What is AME?

In 2005, California published the California Career Technical Education Model Curriculum Standards,

opening new opportunities for students to take standards-based CTE classes in high school in order to prepare them for college and careers. Because of California’s thriving entertainment industry, one of the industry sectors included in the standards was Arts, Media, and Entertainment. The standards were updated in 2012, adding a fourth AME career pathway.




What are the AME Pathways?

Careers in the Arts, Media, and Entertainment Industry (AME) Sector, one of the 15 industry sectors delineated in the California career technical education model curriculum standards, fall into four general pathways:


  • Design, Visual, and Media Arts

  • Performing Arts

  • Production and Managerial Arts

  • Game Design and Integration


The anchor and pathway standards define the knowledge, skills, and practical experience students should have to pursue their chosen profession through whatever course of post-secondary, graduate training, or apprenticeship it may require.



“Of all the career industries, the Arts, Media, and Entertainment Industry sector requires perhaps the greatest cross-disciplinary interaction because the work in this sector has a propensity to be largely project-based requiring both independent work and interdependent management skills for career success. New technologies are also constantly reshaping the boundaries and skill sets of many arts career pathways. Consequently, core arts sector occupations demand constantly varying combinations of artistic imagination, metaphoric representation, symbolic connections, and technical skills. Successful career preparation involves both in-depth and broad academic and technical preparation as well as the cultivation of twenty-first century skill assets, such as flexibility, problem-solving abilities, and interpersonal skills.” (CTE Model Curriculum Standards, AME Update 2012)

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