Sponsored by the California Department of Education

“Innovations in Creative Industries”

March 20-21, 2017

San Diego

AME Institute Location and Registration Costs



Doubletree by Hilton

Mission Valley, 7450 Hazard Center Drive

San Diego, CA 92108


Registration Cost:

Regular Fee: $260

Expires March 3, 2017

Late Registration: $280

2017 AME Registration Link


Hotel Reservations

Doubletree by Hilton, Mission Valley

7450 Hazard Center Drive

San Diego, CA 92108


Cost:  $155 Expires February 27th

Click Here for Hotel Booking Website


Hotel Parking:

Day $10 (self parking)

Overnight $15 (self parking)

Dean Torrence

Musical Artist

Jan & Dean

Hit Surf Duo

Dean Torrence was the co-founder, co-lead singer, and co-writer of the hit surf duo, JAN & DEAN. Dean first teamed up with Jan Berry in the 1950's while they both attended High School in West Los Angeles. Read more click here.

Erica Muhl

Dean, USC Roski School of Art and Design

In May of 2013, Erica Muhl was appointed as the founding executive director of the USC Iovine and Young Academy for Arts, Technology and the Business of Innovation, which welcomed its first freshman class in fall 2014. Click here to learn more about Erica Muhl.

Devin Irete

Post Producer,

Carbon VFX

Devon Irete is a commercial producer, whose career has spanned from East to West coast working alongside directors, editors, and creatives on commercials for top brands and organizations. To read more about Devin click here.

Brian Ausland

Director of Education


Brian has traveled an unconventional and all-together unintentional education career path. Starting as a teacher in a rural high school in far Northern California, a few unusual forks in the road eventually evolved into assignments with the US Office of EdTech (OET) in DC, read more about Brian here.

Milton Bowens

Visual Artist

View Video Here 

Milton 510 Art for Education

Milton Bowens was born and raised in Oakland, California. This sparks the questions of his unique signature, Milton 510. His work has been reviewed in numerous publication, including, The Sacramento Bee, The San Francisco Chronicle, and the Los Angeles Times. To read more about Milton click here.

2017 Workshop Breakouts:

  • Model Demonstration Site Sessions Featuring Various AME Pathway Designs

  • Job-Alike Breakout Sessions Featuring Theatre, Dance, Music, Animation, Media/Film, Media/Graphic, Media/Photo, Music Recording, Technical Theatre, TV Broadcasting, Visual Art, Game Design, and Administration

  • Pathway Specific Workshops Featuring Hands-On Interactive Sessions

  • CTE Informational Breakouts-AME 101, Credentialing, New Funding for CTE Facilities, Career Course Curriculum, Industry Connections, CA Film Commission, How to Partner With Industry

  • Sessions Featuring Panels of Industry Professionals

2017 AME Leadership Institute Supporting Sponsors 

Through Avid Everywhere™, Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution and consumption. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Pro Tools®, Media Composer®, Avid NEXIS™, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.

We serve the passion of creative professionals around the world. Our products and services help industry leaders explore new horizon and set new standards in film and 3D animation, in industry design, digital art, game development and a broad range of human communication and expression. Wacom is committed to provide the world's most creative talents with most advanced digital tools for expression and productivity and to support the next generation of creative experts.

Extension Units Available!



Professional Development for Secondary Teachers through CSU San Marcos


Click Here for Further Information and Link to Sign Up

Featuring Keynote and Speakers

Who Should Attend?

Industry – Arts, Media, and Entertainment professionals who want to network with AME teachers in the schools

Administrators – District, school, and county offices

Teachers – CTE and Arts teachers who teach within a CTE AME, Fine Arts, or STEAM program

Teachers – Any teacher interested in building an AME program 

Counselors – Any counselor who has an AME program in their school

AME Institute Agenda

Click Here to View the Full Agenda

Monday March 20, 2017


6pm-7:30pm Reception

light hors d'oeuvres

Tuesday March 21, 2017



Interested in Being an Exhibitor?

The AME Institute will be attended by over 250 AME teachers and administrators. 

Click Here for Further Information

Funding Sources:

CTEIG, CCPT, SSP and California Partnership Academy funds can be used to attend the AME Leadership institute 2017.

Everyone agrees!

The second annual Arts, Media, and Entertainment Leadership Institute, 

"Investing in the Future of Creative Indistries," on April 4 & 5, 2016 was a great success.

"This was great; hit all aspects of a great experience – good quality info, variety, relevance, student voice, and statewide leadership.  Great work!"


"Relevant, useful, now, great networking and positive speakers !"


"All of the sessions I attended were super applicable. I will literally use pieces of them in my classroom tomorrow."

"It is great to know we are all doing what is good for kids!"

"I made several important connections; helpful specialist gave deeper insight into specific technical issues." 

"Very knowledgeable experts and excellent choice of topics."

"Look forward to 2017! Inspiring, realistic, useable ideas."

"Loved the industry panels."

"Inspiring talks; best keynotes I’ve experienced at a conference ever."

"Very engaging and relevant." 

"Very inspiring and filled me with energy !" 

Stay Connected 

Subscribe to the AME Newsletter email: crose@cde.ca.gov

Further Questions? Kris McClung kris.mcclung@coronadousd.net   Jack Mitchell jmtichell@cde.ca.gov

Click Here to View the 2016 AME Leadership Institute Archive

Includes keynotes, presenters, panels, and breakout sessions. 

Stay Connected 

Join the AME Newsletter Listserv to receive periodic updates. To subscribe, send a "blank" email message to